The Consumer Financial Protection Bureau entered into a Consent Order with Capital One Bank on July 18, 2012. The order is the CFPB’s first ever enforcement action and was coordinated with the Office of the Comptroller of the Currency. The enforcement action resulted from an examination of allegedly deceptive marketing practices by call-centers (third-party vendors) that sold credit card add-on products such as credit protection and credit monitoring services on behalf of Capital One. One important aspect of the Consent Order is that it resulted from the practices of a third-party vendor, and not actions directly by Capital One itself. Also on July 18th, the CFPB issued a compliance bulletin providing guidance on the marketing of credit card add-on products. The Bulletin states that institutions should also consider the guidance when offering add-on products in connection with other credit and deposit services.